The Best Boutique Hotel Brands You Should Know

If you are a boutique hotel lover, then this article is perfect for you. As the popularity of boutique hotels continues to rise, a lot of boutique hotel brands have also emerged. In this article, we have rounded up 8 of the best boutique hotel brands behind some of the most beloved boutique hotels in the world.

Proper Hotels

Proper Hotels is one of the coolest luxury boutique hotel brands in the United States. Collaborating with acclaimed interior designer Kelly Wearstler, the hotels stand out with their contemporary aesthetics, iconic sculptural furniture, and curated objects. Opened in 2025, Shleborne by Proper is the brand’s latest boutique hotel, which showcases a contemporary revival of an Art Deco landmark in Miami.

Kimpton Hotels

Kimpton Hotels is one of the largest boutique hotel brands globally. It currently operates over 80 upscale boutique hotels across cities like Barcelona, Budapest, Los Angeles, Hong Kong, and Paris. The brand is the avant-garde of lifestyle luxury, where each hotel is designed uniquely. Their latest openings include Kimpton Tsim Sha and Kimpton Marbella, both featuring a rooftop pool with gorgeous views.

Aman Resorts

Aman Resorts is one of, if not the finest, luxury boutique hotel brands in the world. From New York City to Marrakech, it is home to a selection of exclusive properties that offer unmatched comfort, design, and services. They showcase a quiet luxury design that is subtle and sophisticated. We particularly love hotels such as Aman Kyoto and Amanjena, which are housed inside unique, locally-inspired architecture.

The room of Aman New York, a luxury 5-star boutique hotel in Midtown Manhattan

NYC, United States

The Best Boutique Hotel Brands You Should Know, a boutique hotel in ,

Marrakech, Morocco

Experimental Group

Initially a small cocktail club in Paris, Experimental Group has evolved into one of the coolest boutique hotel brands in Europe, featuring hotels in major destinations like Venice, Paris, Biarritz, and Ibiza. As you may tell by the name, the brand’s philosophy centers around experimental and contemporary designs. Staying true to its roots, many of its hotels also boast a cocktail bar serving innovative cocktails

The Best Boutique Hotel Brands You Should Know, a boutique hotel in ,

Experimental Marais

The room of Regina Experimental Biarritz, a luxury design boutique hotel in Biarritz, France.

Regina Experimental

The Best Boutique Hotel Brands You Should Know, a boutique hotel in ,

Il Palazzo Experimental

Standard Hotels

Standard Hotels is another “OG” boutique hotel brand that started in 1999. Throughout the years, the brand has always been synonymous with trendy and vibrant. From London to Bangkok, you will discover unique interiors filled with colorful palettes, quirky objects, and contemporary furnishings. They also double as major cultural and creative hubs, often hosting different events, shows, and sessions.

Ace Hotel

First founded in 1999, Ace Hotel is one of the pioneering brands in the boutique hotel space. After nearly three decades, it now comprises a collection of lifestyle boutique hotels across Seattle, Palm Springs, New York, Brooklyn, Kyoto, Sydney, Toronto, and Athens. Their interior designs are often contemporary and chic. You will always find good restaurants & bars, stylish artwork, and vibrant public spaces too.

Locke Hotels

Locke Hotels is a boutique hotel brand based in the UK and Europe. Unlike most other brands, it focuses on design-led aparthotels that are perfect for extended stays. The brand has recently expanded into Lisbon and Paris with Locke de Santa Joana and Le Jardin de Verre by Locke. We particularly love Locke de Santa Joana, which transformed a 17th-century convent building into a stylish urban escape.

1 Hotels

1 Hotels is one of the best eco boutique hotel brands in the world. Founded by Barry Sternlicht, the luxury brand is a pioneer in the sustainable space, particularly in the hospitality industry. Focusing on nature, wellness, and sustainability, the hotels are often designed with salvaged materials, lush plants, and organic or reusable amenities. You will also find restaurants and bars serving sustainably-sourced dishes.

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