Broadwick Soho is a beautiful luxury boutique hotel in the Soho district of London. Opened in late 2023, the new 5-star design hotel brings a whimsical glamour to Broadwick Street. A concept by Martin Brudnizki (the designer behind La Fantaisie and Fouquet’s New York), the interior exudes a playful maximalist charm with influences from 1970s disco pop and the history of Soho.
Broadwick Soho offers 57 dreamy guest rooms and suites. They come in different pastels and muted colors, highlighted by quirky bespoke furnishings, patterned carpets, herringbone parquet, and handpicked artwork and objects. You will also have elevated amenities, including Frette linens, Ortigia bath products, a Dyson hairdryer, in-room movies, a Nespresso machine, and more.
Despite being a smaller hotel, Broadwick Soho features 4 quality dining and drinking concepts on-site. Dressed in bold red silk, Dear Jackie is the main restaurant with reimagined Italian classics and pasta. On the other hand, Flute is a luxurious rooftop bar with cocktails and share-style dishes. There is also an exclusive residents-only lounge for you to enjoy a drink in peace.
